Product
Cardboard yoyo.
What it can do: Works as a regular yoyo except made of cardboard/ Cheaper
Quality of the product: As it is made of cardboard it will be less durable than a regular yoyo but just as effective. It is also sustainable as it is made out of recycled cardboard. It will be sold at $2 dollars for
Size/ Volume/ Shape: 5cm in width per holding piece. 6cm in height per holding piece. 3d flat Circular pieces.
Packing: No packaging
Ingredients/ Raw materials: recycled cardboard, light yarn, pencils, and paint.
Does it fit into a category of products that already exist: Yoyo/ enhanced yoyo.
Do you need to provide any services for your product: No services need to be provided but the user may have to wrap string to store.
Price
In business and enterprise, we are looking at selling our product for $2, I will go into an explanation into why I am going to sell it at this price. Basically, we chose the price we did because it seemed cheap and way less than actual yo-yo's which are built out of metal and plastic.
We have agreed on selling it for $2 because of the fact that it is made out of sustainable cardboard, which can be disposed of. From a few sites which we have looked at, they have had been selling at the lowest price of $4.50 and $30 at most. So having $2 which is half of the cheapest on the site price's is a good price because it's environmentally sustainable and cheap.
Our price is worth it because its cheap, $2! That is some cash anyone can spare, plus with how you can get rid of it so easily because it's made out of cardboard, something which can be recycled easily. Who wouldn't want something that has a small fee and is disposable?
Place
We are making our products in the hard materials room. (wood/metals)
We are selling our products in Hornby high school in the open to get the most attention as possible.
Our product relies on people seeing our product and advertisements.
We have no competition we are the only group make this product
Promotion
We have an online advertisement that is shown around the school and some posters.
We have a targeted age group of kids and adults with kids this is a good age as it's in a school.
our promotion strategy is to have some colors to attract customers.
this is a good strategy as are target market is kids and kids will see the colours and be interested.
are marketing stratgey prioritise the product part of the marketing mix.